Five Roses All Purpose Whole Wheat Flour

Texture is the job of this bag.

Five Roses calls it an all-purpose whole wheat flour and says it can add texture to most recipes. The listed size is a 2.5 kg bag. It sits in the specialty line, apart from the bleached white.

The sustainability page says Five Roses products use 100 percent Canadian wheat. Smucker Foods of Canada bought the brand in 2007. No page names the plant grinding this sack. An 1888 mill in Keewatin is history, not a current address.

That sustainability note also says the line is non-GMO. The mill for this bag stays unnamed.

Product Highlights

  • Specialty whole wheat, not bleached white
  • Bag weight printed as 2.5 kg
  • Meant to add texture in most recipes
  • Brand line is non-GMO
  • Current mill not named

Category

40

Our Canadian score

Limited Canadian ties

Origin unverified

Company’s own label claim: “Five Roses products are made with 100% Canadian wheat

Unclear where it is milled. Company notes say the wheat in Five Roses flour is grown in Canada, and an American owner took the name in 2007. This whole wheat page never names a plant.

Score breakdown (45% evidenced, low confidence)

Manufacturing30% of scoreNo data
Ingredients / Materials25% of score100/100

Five Roses ® products are made with 100% Canadian wheat and non-GMO ingredients*.

Brand Ownership20% of score0/100

In 2007, the Smucker Foods of Canada Corp. acquired the Five Roses brand, where it remains today as part of a portfolio of successful and well-respected brands.

Headquarters10% of scoreNo data
Canadian Workforce6% of scoreNo data
Packaging5% of scoreNo data
Design & R&D4% of scoreNo data

This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score

Key Facts

Owned by
Smucker, since 2007
Manufacturing
Not disclosed
Wheat
100 percent Canadian, brand line
Weight
2.5 kg bag
Style
All-purpose whole wheat

Where to Buy

Frequently Asked Questions

Is Five Roses whole wheat flour made in Canada?

The plant is not named. Five Roses says its products use wheat from Canada, and the sales company is part of Smucker. That purchase was in 2007.

Is the wheat in Five Roses whole wheat Canadian?

The brand says yes for the line. A sustainability note says Five Roses products are made with fully Canadian wheat, including this specialty bag.

What size is the Five Roses whole wheat bag?

2.5 kg. That is the only size the specialty whole wheat page lists.

Where was Five Roses first milled?

In Keewatin, Ontario, in 1888. That is history. The brand site does not give a plant for the bag in stores now.

Is Five Roses flour non-GMO?

Yes for the line. The sustainability page says the flour is non-GMO, and that wheat is not a genetically engineered crop.