Cheerios

Variants
Original
Apple Cinnamon
Oat Crunch Almond
Veggie Blends Apple Strawberry
Fruity
Chocolate Strawberry
Honey Nut
Strawberry Banana
Very Berry

Original

Cheerios is a whole grain oat cereal sold across Canada in sizes from 260g to 1kg. Each serving has just 1g of sugar and no artificial colours or flavours, which is why it has stayed a breakfast staple for decades.

General Mills manufactures Cheerios at plants in the United States. The oats in the recipe are primarily grown on farms in Manitoba and Saskatchewan, so the cereal has a real Canadian ingredient connection even though final production happens south of the border.

Cheerios is low in saturated and trans fats and provides 3g of fibre per serving. It works with milk at breakfast, as a dry snack, or as an ingredient in recipes. General Mills Canada operates from Mississauga, Ontario.

Product Highlights

  • Made with whole grain Canadian oats
  • No artificial colours or flavours
  • 1g sugar per serving
  • Low in saturated and trans fats
  • Available in 260g, 350g, 570g and 1kg sizes
22

Our Canadian score

Limited Canadian ties

Imported

Cheerios is manufactured at General Mills plants in the United States, not in Canada. The primary ingredient, whole grain oats, is sourced from farms in Manitoba and Saskatchewan. General Mills is a US public corporation with a Canadian regional office in Mississauga, Ontario.

Score breakdown (100% evidenced, high confidence)

Manufacturing30% of score0/100

Oat flour process starts in Minneapolis, shipped to factories in Iowa and Buffalo NY

Ingredients / Materials25% of score50/100

Most oats grown in Manitoba and Saskatchewan

Brand Ownership20% of score0/100

General Mills, US publicly traded (NYSE: GIS)

Headquarters10% of score60/100

General Mills Canada in Mississauga, Ontario

Canadian Workforce6% of score50/100
Packaging5% of score0/100
Design & R&D4% of score0/100

This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score

Key Facts

Made In
United States (Iowa / New York)
Owned By
General Mills (US public company)
Oat Source
Manitoba & Saskatchewan, Canada
Canadian Office
Mississauga, Ontario
Key Ingredient
Whole grain Canadian oats

Where to Buy

Product Information

Nutrition Facts

Per 1 cup (27g)% DV
Calories / Calories100
Fat / Lipides2g3%
Saturated / saturés0.4g2%
+ Trans / trans0g
Cholesterol / Cholestérol0mg
Sodium170mg7%
Carbohydrate / Glucides20g
Fibre / Fibres3g11%
Sugars / Sucres1g1%
Protein / Protéines4g
Calcium50mg4%
Iron / Fer3.5mg19%
Potassium100mg3%

Ingredients

Whole grain oats, Corn starch, Sugar, Salt, Trisodium phosphate, Calcium carbonate, Monoglycerides, Tocopherols (for freshness), Vitamins and minerals: Iron, Niacinamide (vitamin B3), Calcium pantothenate (vitamin B5), Pyridoxine hydrochloride (vitamin B6), Folate.

Contains:

Oats

Dietary Information

Whole Grain
No Artificial Colours
No Artificial Flavours

Frequently Asked Questions

Is Cheerios made in Canada?

No. Cheerios is manufactured at General Mills facilities in the United States. The oats used are primarily sourced from farms in Manitoba and Saskatchewan, Canada.

Is Cheerios a Canadian brand?

No. Cheerios is owned by General Mills, a US publicly traded company. General Mills Canada operates from Mississauga, Ontario.

What are the ingredients in Cheerios?

Whole grain oats, corn starch, sugar, salt, trisodium phosphate, calcium carbonate, monoglycerides, tocopherols, and added vitamins and minerals including iron and folate.

Does Cheerios contain allergens?

Contains oats. Check the package for the most current allergen statement.

Where do the oats in Cheerios come from?

Most oats used in Cheerios are grown and harvested in Manitoba and Saskatchewan, Canada, according to General Mills.