Villaggio Artesano Original White Bread

Variants
Original
White

Original

Villaggio Artesano Original White Bread is a 570 g thick-sliced white loaf sold in Canadian grocery stores. Villaggio says it is baked with no artificial flavours or colours and is meant for sandwiches, toast, or French toast.

The loaf is baked in Bimbo Canada bakeries across the country. Villaggio is a Bimbo Canada brand. Bimbo Canada, formerly Canada Bread, has been owned by Mexico-based Grupo Bimbo since 2014 and is headquartered in Etobicoke, Ontario. Wheat and flour for Villaggio fresh bakery products come from North America, so this is made in Canada with mixed North American grain, not a Product of Canada loaf.

The ingredient list starts with enriched wheat flour, water, yeast, sugar, wheat gluten, and canola or soybean oil. Two slices (76 g) have 180 calories, 2 g fat, 34 g carbohydrate, 1 g fibre, and 6 g protein. The bread contains wheat and soy and may contain sesame seeds.

Store it on the counter until the best before date, or freeze it for up to two months. The fridge makes bread go stale faster. Villaggio does not make a gluten-free version.

Product Highlights

  • •570 g thick-sliced white loaf
  • •No artificial flavours or colours
  • •180 calories per 2 slices (76 g)
  • •Baked in Bimbo Canada bakeries across Canada
  • •Contains wheat and soy; may contain sesame
74

Our Canadian score

Strong Canadian ties

Canadian-made, domestic & imported inputs

Company’s own label claim: “Baked Across Canada”

Villaggio Artesano Original White Bread is baked in Canada by Bimbo Canada, a Grupo Bimbo subsidiary. Wheat and flour are sourced from North America, so it is made here with mixed continental grain rather than a Product of Canada loaf.

Score breakdown (100% evidenced, high confidence)

Manufacturing30% of score100/100

“We have several bakeries across Canada that bake our bread fresh every day.”

Ingredients / Materials25% of score50/100

“The wheat and flour we use in our fresh bakery products is sourced from North America.”

Brand Ownership20% of score40/100

“In May 2014, the company was purchased by Grupo Bimbo, the world's largest baking company with operations in 34 countries.”

Headquarters10% of score100/100

“We are headquartered in Etobicoke, Ontario, and operate 15 bakeries, and 183 sales centres across the country.”

Canadian Workforce6% of score100/100

“We employ more than 4,000 associates from coast to coast.”

Packaging5% of score100/100

“We have several bakeries across Canada that bake our bread fresh every day.”

Design & R&D4% of score50/100

“We are inspired by global flavours and trends and are constantly reinventing how we bring them to Canadians with products made from simple ingredients.”

This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score

Key Facts

Made In
Canada (Bimbo Canada bakeries)
Owned By
Bimbo Canada / Grupo Bimbo (Mexico)
Weight
570 g
Key Ingredients
Enriched wheat flour, water, yeast
Serving
2 slices (76 g), 180 calories

Product Information

Nutrition Facts

Per 2 slices (76 g)% DV
Calories / Calories180
Fat / Lipides2g3%
Saturated / saturés0.3g2%
+ Trans / trans0g
Cholesterol / Cholestérol0mg
Sodium340mg15%
Carbohydrate / Glucides34g
Fibre / Fibres1g4%
Sugars / Sucres2g2%
Protein / Protéines6g
Calcium50mg4%
Iron / Fer2.25mg13%
Potassium50mg1%

Ingredients

Enriched wheat flour, Water, Yeast, Sugar, Wheat gluten, Vegetable oil (canola or soybean), Vinegar, Salt, Calcium propionate, Sorbic acid, Soybean lecithin.

Contains:

Wheat
Soy

Warnings

  • May contain sesame seeds.
Store on the counter until the best before date, or freeze well wrapped for up to two months. Avoid the fridge, which makes bread go stale faster.

Additional Details

  • May Contain:Sesame seeds
  • Slice Style:Thick sliced
  • Artificial Additives:No artificial flavours or colours

Frequently Asked Questions

Is Villaggio Artesano Original White Bread made in Canada?

Yes. Villaggio says it is baked in bakeries across Canada. The brand is owned by Bimbo Canada, a subsidiary of Mexico-based Grupo Bimbo. Wheat and flour are sourced from North America.

Who owns Villaggio?

Bimbo Canada owns Villaggio. Grupo Bimbo of Mexico bought Canada Bread (now Bimbo Canada) in May 2014. The Canadian head office is in Etobicoke, Ontario.

What is in Villaggio Artesano Original White Bread?

The listed ingredients are enriched wheat flour, water, yeast, sugar, wheat gluten, vegetable oil (canola or soybean), vinegar, salt, calcium propionate, sorbic acid, and soybean lecithin. It may contain sesame seeds.

How much does a serving have?

Two slices (76 g) have 180 calories, 2 g fat, 34 g carbohydrate, 1 g fibre, 6 g protein, and 340 mg sodium, according to the Villaggio product page.

Does this bread contain gluten?

Yes. It is made with enriched wheat flour and wheat gluten. Villaggio does not currently make gluten-free products.

How should I store this loaf?

Keep it on the counter until the best before date, or freeze it for up to two months. Villaggio says bread stored in the fridge goes stale faster.