Tide Ultra Oxi White and Bright Liquid Laundry Detergent extends the Ultra OXI line with extra brightening for whites and colour-safe loads. P&G targets dingy towels, socks, and school uniforms.
It shares the Ultra OXI parent family with the standard HE liquid and Odor Eliminators variant on tide.ca. Wash according to garment care tags.
Not manufactured in Canada. P&G imports Tide for the Canadian market.
Choose White and Bright when whitening is your main goal within the Ultra OXI range.
Product Highlights
- •Ultra OXI plus white-and-bright actives
- •Helps revive dull whites and brights
- •HE-compatible liquid detergent
- •Part of Ultra OXI liquid family
- •Cap-measured dosing
- •Imported by P&G Canada
Category
Our Canadian score
Imported
Tide laundry products sold in Canada are not made here. P&G closed its Brockville, Ontario plant in 2020 and its remaining Belleville facility only makes Always feminine care products. P&G has a Toronto head office, but laundry detergent is imported.
Score breakdown (100% evidenced, high confidence)
“P&G closed its Brockville, Ont. plant in 2020. The Belleville facility only manufactures Always feminine care products, not laundry detergent.”
“Tide.ca sells detergent formulated for Canadian washers, but the site does not claim Canadian-sourced ingredients or domestic manufacturing.”
“Tide is owned by The Procter & Gamble Company, a US-headquartered public company.”
“P&G maintains its Canadian head office in Toronto alongside distribution operations in Ontario.”
“P&G employs roughly 1,000 people at its Belleville plant and maintains Canadian corporate and distribution staff.”
This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score
Additional Details
- Scent:Fresh
- Format:Liquid detergent
- Brand Site:https://tide.ca/en-ca
- He Compatible:Check product label
All Information Sources
Frequently Asked Questions
Is Tide Ultra Oxi White and Bright Liquid Laundry Detergent made in Canada?
No. Tide laundry detergent sold in Canada is not manufactured domestically. P&G closed its Brockville, Ontario plant in 2020. Laundry products for the Canadian market are imported, though P&G maintains a Toronto head office.
Who owns Tide Ultra Oxi White and Bright Liquid Laundry Detergent?
Tide is owned by The Procter & Gamble Company, a US public company headquartered in Cincinnati, Ohio. P&G Canada operates from Toronto.
Is Tide Ultra Oxi White and Bright Liquid Laundry Detergent (White and Bright) safe for sensitive skin?
It depends on the formula. Tide Free and Gentle and Tide Zero lines are designed without dyes or perfumes. Scented formulas like Clean Breeze or Febreze variants contain fragrance. Check the label if you have skin sensitivities.
Can I use Tide Ultra Oxi White and Bright Liquid Laundry Detergent (White and Bright) in a high-efficiency (HE) washer?
Most current Tide liquids and PODS sold in Canada are HE-compatible. Powder and some legacy formulas may differ. Look for the HE symbol on the bottle or box and follow the cap dosing guide.
Does Tide Ultra Oxi White and Bright Liquid Laundry Detergent (White and Bright) work in cold water?
Yes. Tide formulas sold on tide.ca are designed to clean in cold cycles. P&G promotes cold washing to save energy. Use the recommended dose on the cap for best results in cold water.
Where can I buy Tide Ultra Oxi White and Bright Liquid Laundry Detergent in Canada?
Tide is widely sold at grocery and mass retailers including Walmart, Loblaws, Metro, and Shoppers Drug Mart. Availability varies by scent and format.
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