Tide Ultra OXI High Efficiency Liquid Laundry Detergent

Variants
With Odor Eliminators

Original

Tide Ultra OXI High Efficiency Liquid Laundry Detergent is the core liquid in Tide's oxygen-boost line. P&G adds OXI actives to standard Tide detergency for grass, food, and grease stains.

The HE formula suits front-load and high-efficiency top-load washers sold across Canada. Related variants add whitening and odour eliminators under the same parent family on tide.ca.

Tide Ultra OXI is imported. P&G closed Ontario laundry plants and no longer manufactures detergent domestically.

A strong pick when you want OXI stain technology in a pourable HE liquid.

Product Highlights

  • Ultra OXI oxygen-based stain fighters
  • HE-compatible concentrated liquid
  • Targets tough stains and odours
  • Anchor of Ultra OXI liquid family
  • Cap dosing for load size
  • Not Canadian-made
15

Imported

Imported

Tide laundry products sold in Canada are not made here. P&G closed its Brockville, Ontario plant in 2020 and its remaining Belleville facility only makes Always feminine care products. P&G has a Toronto head office, but laundry detergent is imported.

Score breakdown (100% evidenced, high confidence)

Manufacturing30% of score0/100

P&G closed its Brockville, Ont. plant in 2020. The Belleville facility only manufactures Always feminine care products, not laundry detergent.

Ingredients / Materials25% of score25/100

Tide.ca sells detergent formulated for Canadian washers, but the site does not claim Canadian-sourced ingredients or domestic manufacturing.

Brand Ownership20% of score0/100

Tide is owned by The Procter & Gamble Company, a US-headquartered public company.

Headquarters10% of score60/100

P&G maintains its Canadian head office in Toronto alongside distribution operations in Ontario.

Canadian Workforce6% of score50/100

P&G employs roughly 1,000 people at its Belleville plant and maintains Canadian corporate and distribution staff.

Packaging5% of score0/100

After Brockville closed, laundry production shifted to US plants. No Canadian laundry packaging facility remains.

Design & R&D4% of score0/100

P&G product development for Tide is managed through its global US-based research network.

Key Facts

Made In
Imported (not manufactured in Canada)
Owned By
Procter & Gamble (United States)
Format
Liquid detergent
Scent
Fresh
HE Compatible
Yes (check label)
Canadian Retail
Walmart, Loblaws, Metro, Shoppers

Where to Buy

Additional Details

  • scent:Fresh
  • format:Liquid detergent
  • brand_site:https://tide.ca/en-ca
  • he_compatible:Check product label

Frequently Asked Questions

Is Tide Ultra OXI High Efficiency Liquid Laundry Detergent made in Canada?

No. Tide laundry detergent sold in Canada is not manufactured domestically. P&G closed its Brockville, Ontario plant in 2020. Laundry products for the Canadian market are imported, though P&G maintains a Toronto head office.

Who owns Tide Ultra OXI High Efficiency Liquid Laundry Detergent?

Tide is owned by The Procter & Gamble Company, a US public company headquartered in Cincinnati, Ohio. P&G Canada operates from Toronto.

Is Tide Ultra OXI High Efficiency Liquid Laundry Detergent safe for sensitive skin?

It depends on the formula. Tide Free and Gentle and Tide Zero lines are designed without dyes or perfumes. Scented formulas like Clean Breeze or Febreze variants contain fragrance. Check the label if you have skin sensitivities.

Can I use Tide Ultra OXI High Efficiency Liquid Laundry Detergent in a high-efficiency (HE) washer?

Most current Tide liquids and PODS sold in Canada are HE-compatible. Powder and some legacy formulas may differ. Look for the HE symbol on the bottle or box and follow the cap dosing guide.

Does Tide Ultra OXI High Efficiency Liquid Laundry Detergent work in cold water?

Yes. Tide formulas sold on tide.ca are designed to clean in cold cycles. P&G promotes cold washing to save energy. Use the recommended dose on the cap for best results in cold water.

Where can I buy Tide Ultra OXI High Efficiency Liquid Laundry Detergent in Canada?

Tide is widely sold at grocery and mass retailers including Walmart, Loblaws, Metro, and Shoppers Drug Mart. Availability varies by scent and format.