Tide Free and Gentle Liquid Laundry Detergent

Variants

Original

Tide Free and Gentle Liquid Laundry Detergent is Tide's unscented option for households that want cleaning power without dyes or perfumes. The formula is marketed on tide.ca for sensitive skin and is recognized by the National Psoriasis Foundation.

Unlike scented Tide lines, Free and Gentle skips added fragrance and colourants while keeping the brand's stain-fighting surfactants. It works in cold and warm cycles and suits HE machines when used at the cap dose recommended on the bottle. Families with babies, eczema, or fragrance sensitivities often reach for this line at Canadian grocery stores.

On Canadian origin, Tide is straightforward: it is not made here. Procter & Gamble closed laundry production at its Brockville, Ontario plant in 2020. The company's Belleville facility manufactures Always products only. Free and Gentle sold in Canada is imported by P&G, which operates a Toronto corporate office.

If your priority is a widely available sensitive-skin detergent with Tide-level cleaning, this liquid is a practical choice. Pair it with the powder variant if you prefer a box format for HE top-loaders.

Product Highlights

•Free of dyes and perfumes
•Dermatologist-tested formula for sensitive skin
•Recognized by the National Psoriasis Foundation
•HE-compatible liquid for standard and high-efficiency washers
•Removes tough stains without added fragrance
•Imported product; P&G Canada HQ in Toronto

Imported

Tide laundry products sold in Canada are not made here. P&G closed its Brockville, Ontario plant in 2020 and its remaining Belleville facility only makes Always feminine care products. P&G has a Toronto head office, but laundry detergent is imported.

Score breakdown (100% evidenced, high confidence)

Manufacturing30% of score0/100

“P&G closed its Brockville, Ont. plant in 2020. The Belleville facility only manufactures Always feminine care products, not laundry detergent.”

Ingredients / Materials25% of score25/100

“Tide.ca sells detergent formulated for Canadian washers, but the site does not claim Canadian-sourced ingredients or domestic manufacturing.”

Brand Ownership20% of score0/100

“Tide is owned by The Procter & Gamble Company, a US-headquartered public company.”

Headquarters10% of score60/100

“P&G maintains its Canadian head office in Toronto alongside distribution operations in Ontario.”

Canadian Workforce6% of score50/100

“P&G employs roughly 1,000 people at its Belleville plant and maintains Canadian corporate and distribution staff.”

Packaging5% of score0/100

“After Brockville closed, laundry production shifted to US plants. No Canadian laundry packaging facility remains.”

Design & R&D4% of score0/100

“P&G product development for Tide is managed through its global US-based research network.”

This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score

Key Facts

Made In: Imported (not manufactured in Canada)
Owned By: Procter & Gamble (United States)
Format: Liquid detergent
Scent: Unscented (no dyes or perfumes)
HE Compatible: Yes (check label)
Canadian Retail: Walmart, Loblaws, Metro, Shoppers

Where to Buy

Tide Metro Walmart

Additional Details

Scent:Unscented (no dyes or perfumes)
Format:Liquid detergent
Brand Site:https://tide.ca/en-ca
He Compatible:Check product label

All Information Sources

Tide(About Tide)Pg(Who We Are)Canadiangrocer(Pg Closing Ontario Plant Moving Production Us)

Frequently Asked Questions

Is Tide Free and Gentle Liquid Laundry Detergent made in Canada?

No. Tide laundry detergent sold in Canada is not manufactured domestically. P&G closed its Brockville, Ontario plant in 2020. Laundry products for the Canadian market are imported, though P&G maintains a Toronto head office.

Who owns Tide Free and Gentle Liquid Laundry Detergent?

Tide is owned by The Procter & Gamble Company, a US public company headquartered in Cincinnati, Ohio. P&G Canada operates from Toronto.

Is Tide Free and Gentle Liquid Laundry Detergent safe for sensitive skin?

It depends on the formula. Tide Free and Gentle and Tide Zero lines are designed without dyes or perfumes. Scented formulas like Clean Breeze or Febreze variants contain fragrance. Check the label if you have skin sensitivities.

Can I use Tide Free and Gentle Liquid Laundry Detergent in a high-efficiency (HE) washer?

Most current Tide liquids and PODS sold in Canada are HE-compatible. Powder and some legacy formulas may differ. Look for the HE symbol on the bottle or box and follow the cap dosing guide.

Does Tide Free and Gentle Liquid Laundry Detergent work in cold water?

Yes. Tide formulas sold on tide.ca are designed to clean in cold cycles. P&G promotes cold washing to save energy. Use the recommended dose on the cap for best results in cold water.

Where can I buy Tide Free and Gentle Liquid Laundry Detergent in Canada?

Tide is widely sold at grocery and mass retailers including Walmart, Loblaws, Metro, and Shoppers Drug Mart. Availability varies by scent and format.

Similar Canadian Products

Tide Free and Gentle Liquid Laundry Detergent

Product Highlights

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