Sensodyne Sensitivity & Gum

Variants
Original
Mint
Whitening
Clean & Fresh
Gum & Enamel
Toothpaste

Original

Sensodyne Sensitivity & Gum is the parent listing for Haleon's dual-action Canadian paste for tooth sensitivity and gum problems. The Canadian product page says it builds a protective layer over sensitive areas and targets plaque bacteria to help reduce gum problems, with twice-daily brushing that also helps lift stains.

The medicinal ingredient on that page is stannous fluoride 0.454% w/w (0.11% w/w fluoride ion). Sensodyne markets this line as clinically proven for sensitivity relief and improved gum health, and as the number one dentist-recommended brand for sensitive teeth in Canada.

It is not a Canadian-made product. Haleon plc of Weybridge, England owns Sensodyne. Haleon Canada ULC has a Mississauga corporate office, while Sensodyne toothpaste has been made at Maidenhead, England, with that production transferring to Levice, Slovakia.

Product Highlights

  • Stannous fluoride 0.454% w/w on the Canadian label
  • Dual action for sensitivity and gum problems
  • Builds a protective layer over sensitive areas
  • Targets plaque bacteria to help reduce gum problems
  • Twice-daily use also helps remove stains
  • Sold in Canada by Haleon, made outside Canada
17

Our Canadian score

Imported

Imported

Sensodyne Sensitivity & Gum is imported Haleon paste, not Canadian-made or Canadian-owned. The Canadian page lists stannous fluoride 0.454%, while Haleon makes Sensodyne toothpaste in England and Slovakia.

Score breakdown (91% evidenced, high confidence)

Manufacturing30% of score0/100

The Maidenhead site in southern England produces the FTSE 100 group's popular oral health products such as Sensodyne toothpaste. The making of toothpastes will be transferred to Haleon's hub in Levice, Slovakia

Ingredients / Materials25% of score25/100

We source most of the natural mint used in our products from growers in India and the United States.

Brand Ownership20% of score0/100

We make toothpaste, denture care, mouthwash and toothbrushes. Our goal is to make the world's mouths healthier through our brands such as Sensodyne, parodontax and Polident.

Headquarters10% of score60/100

Corporate location: 450-55 Standish Court, Mississauga ON L5R 4B2

Canadian Workforce6% of score50/100

Corporate location: 450-55 Standish Court, Mississauga ON L5R 4B2

Packaging5% of scoreNo data
Design & R&D4% of scoreNo data

This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score

Key Facts

Made In
Maidenhead, England; Levice, Slovakia
Owned By
Haleon plc
Key Ingredients
Stannous fluoride 0.454% w/w
Use
Twice daily
Official Claim
No Canadian origin claim

Product Information

Ingredients

Stannous fluoride 0.454% w/w (0.11% w/w fluoride ion)

All Manufacturing Locations

  • Maidenhead, England, United Kingdom
  • Levice, Slovakia

Additional Details

  • Line:Sensitivity & Gum
  • Active:Stannous Fluoride
  • Format:toothpaste
  • Flavour:mint
  • Licence Holder:Haleon Canada ULC

Frequently Asked Questions

Is Sensodyne Sensitivity & Gum made in Canada?

No. Sensodyne Sensitivity & Gum is sold in Canada by Haleon Canada ULC, but Haleon plc of Weybridge, England owns the brand. Sensodyne toothpaste has been made at Maidenhead, England, with production transferring to Levice, Slovakia.

Who owns Sensodyne Sensitivity & Gum?

Haleon plc owns Sensodyne, including Sensodyne Sensitivity & Gum. Haleon is a British consumer-healthcare company spun out of GSK in July 2022, listed in London, with headquarters in Weybridge, Surrey.

Where can I buy Sensodyne Sensitivity & Gum in Canada?

Sensodyne Sensitivity & Gum is sold through Canadian pharmacies and grocery retailers. Sensodyne's Canadian site also has a where-to-buy locator for Haleon Canada ULC products.

Does Sensodyne Sensitivity & Gum contain fluoride?

Sensodyne's Canadian site says all Sensodyne toothpastes contain fluoride to help fight cavities. Check the specific Sensodyne Sensitivity & Gum carton for the medicinal ingredient and strength.

How often should I use Sensodyne Sensitivity & Gum?

Sensodyne tells shoppers to use its pastes twice a day, every day, for lasting sensitivity relief. Follow the Sensodyne Sensitivity & Gum label and talk to a dentist if sensitivity persists.