ATTITUDE Baby Fabric Softener - Vegan

Also available as(2)
  • ATTITUDE Baby Fabric Softener – Unscented
  • ATTITUDE Natural Fabric Softener - Sensitive Skin

ATTITUDE™ Baby Fabric Softener is specially made for your little one's delicate skin. It is formulated with 98.4% naturally derived ingredients, making it a safe choice for babies. This unscented fabric softener keeps clothes and bedding soft and static-free with just one small application.

You can use it on all types of fabric, including baby clothes and blankets. The bottle is made from HDPE #2 plastic, which is easy to recycle. Plus, it can be reused thanks to our eco-refills. This product is vegan and cruelty-free, certified by PETA, ensuring that no animals were harmed in its making.

With advanced deodorizing properties, it works well even in cold-water washes. It's perfect for both high-efficiency (HE) and standard washers. Just add it to the dispenser or final rinse, and you're good to go! Keep out of reach of children and always check labels for special instructions.

Product Highlights

  • Made at ATTITUDE's Sherbrooke, Quebec factory
  • Canadian-owned brand based in Montreal
  • Vegan and cruelty-free positioning on the brand site
  • Current buy link on ca.attitudeliving.com
  • Formulas developed in the Montreal in-house lab
88

Our Canadian score

Strong Canadian ties

Canadian-made, domestic & imported inputs (Sherbrooke, Quebec)

Company’s own label claim: “Made in Canada

ATTITUDE Baby Fabric Softener - Vegan is made in Canada by ATTITUDE, a Canadian-owned Montreal company. Production and on-site bottling happen at the Sherbrooke, Quebec factory, while most botanical inputs are mixed rather than fully Canadian-grown.

Score breakdown (100% evidenced, high confidence)

Manufacturing30% of score100/100

Owning our own facility in Canada gives us the freedom to innovate and maintain complete control over every step, from formulation to fulfillment.

Ingredients / Materials25% of score50/100

We develop our formulas according to the highest standards of quality, transparency, and performance, using effective, clean, and naturally-sourced ingredients.

Brand Ownership20% of score100/100

ATTITUDE has grown into a proudly Canadian company — born here, grown here, creating everyday essentials that reflect your values.

Headquarters10% of score100/100

Located at 4260 Saint-Denis Street in Montreal, our minimalist space inspired by nature provides a serene atmosphere.

Canadian Workforce6% of score100/100

Wellbeing is deeply rooted in our company culture and our factory’s design reflects that commitment.

Packaging5% of score100/100

We even manufacture our bottles on-site to reduce transportation and better manage waste.

Design & R&D4% of score100/100

We’ve established our very own in-house lab, located in the heart of our offices in Canada.

This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score

Key Facts

Made In
Sherbrooke, Quebec
Owned By
ATTITUDE (Canadian independent)
Headquarters
Montreal, Quebec
Certifications
Vegan; EWG VERIFIED on select SKUs
Shop
ca.attitudeliving.com

Where to Buy

Additional Details

  • Lab:Montreal, Quebec
  • Factory:Sherbrooke, Quebec
  • Official Url:https://ca.attitudeliving.com/products/baby-fabric-softener

Frequently Asked Questions

Is ATTITUDE Baby Fabric Softener - Vegan made in Canada?

Yes. ATTITUDE is Canadian-owned and makes this product at its Sherbrooke, Quebec factory. Headquarters and the in-house lab are in Montreal.

Who owns ATTITUDE?

ATTITUDE is an independent Canadian company founded by Jean-Francois Bernier. It is privately held and based in Montreal.

Where can I buy it now?

The current official listing is https://ca.attitudeliving.com/products/baby-fabric-softener. Older ATTITUDE URLs were updated after the brand rebuilt its shop.

Is it vegan?

ATTITUDE sells this line as vegan and not tested on animals. EWG VERIFIED applies only to select SKUs. Check the live product page.

Are the ingredients all Canadian?

No. Manufacturing and bottling are in Quebec. Surfactants and botanicals are mixed origin. ATTITUDE does not publish a full Canadian input share.