Sensodyne Brilliant Whitening Toothpaste
Sensodyne Brilliant Whitening is Haleon's potassium nitrate whitening paste on the Canadian site. The page says it relieves sensitivity and removes stains for a whiter smile, and names medicinal ingredients potassium nitrate 5% w/w and sodium fluoride 0.243% w/w.
It sits in the Essential Care group on the range listing, which uses potassium nitrate to soothe nerves rather than the stannous fluoride Rapid Relief chemistry.
Haleon plc owns Sensodyne. This paste is sold in Canada and made outside Canada.
Product Highlights
- •Potassium nitrate 5% w/w on the Canadian label
- •Sodium fluoride 0.243% w/w
- •Sensitivity relief plus stain removal
- •Essential Care / potassium nitrate chemistry
- •Haleon-owned import
Category
Our Canadian score
Imported
Sensodyne Brilliant Whitening is a Haleon import. The Canadian label lists 5% potassium nitrate; the paste is not made in Canada.
Score breakdown (91% evidenced, high confidence)
“The Maidenhead site in southern England produces the FTSE 100 group's popular oral health products such as Sensodyne toothpaste. The making of toothpastes will be transferred to Haleon's hub in Levice, Slovakia”
“We source most of the natural mint used in our products from growers in India and the United States.”
“We make toothpaste, denture care, mouthwash and toothbrushes. Our goal is to make the world's mouths healthier through our brands such as Sensodyne, parodontax and Polident.”
“Corporate location: 450-55 Standish Court, Mississauga ON L5R 4B2”
This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score
Product Information
Ingredients
Potassium nitrate 5% w/w, sodium fluoride 0.243% w/w
All Manufacturing Locations
- •Maidenhead, England, United Kingdom
- •Levice, Slovakia
Additional Details
- Line:Essential Care
- Active:Potassium Nitrate
- Format:toothpaste
- Variant:whitening
Frequently Asked Questions
Is Sensodyne Brilliant Whitening Toothpaste made in Canada?
Sensodyne Brilliant Whitening Toothpaste is sold in Canada but is not a Canadian-made product. Haleon plc of Weybridge, England owns Sensodyne. Haleon's Mississauga site is a corporate office, and Sensodyne toothpaste has been made at Maidenhead, England, with production transferring to Levice, Slovakia.
Who owns Sensodyne Brilliant Whitening Toothpaste?
Haleon plc owns Sensodyne, including Sensodyne Brilliant Whitening Toothpaste. Haleon is a British consumer-healthcare company spun out of GSK in July 2022, listed in London, with headquarters in Weybridge, Surrey.
Where can I buy Sensodyne Brilliant Whitening Toothpaste in Canada?
Sensodyne Brilliant Whitening Toothpaste is sold through Canadian pharmacies and grocery retailers. Sensodyne's Canadian site also has a where-to-buy locator for Haleon Canada ULC products.
Does Sensodyne Brilliant Whitening Toothpaste contain fluoride?
Sensodyne's Canadian site says all Sensodyne toothpastes contain fluoride to help fight cavities. Check the specific Sensodyne Brilliant Whitening Toothpaste carton for the medicinal ingredient and strength.
How often should I use Sensodyne Brilliant Whitening Toothpaste?
Sensodyne tells shoppers to use its pastes twice a day, every day, for lasting sensitivity relief. Follow the Sensodyne Brilliant Whitening Toothpaste label and talk to a dentist if sensitivity persists.
Similar Canadian Products
Sensodyne Sensitivity & Gum
Change Toothpaste Tablets - Spearmint
Oak & Willow Toothpaste Tablets
TANIT Mint Toothpaste Tablets
Green Beaver Naturapeutic Enamel Protect Toothpaste
