ATTITUDE EWG Verified® Fluoride-Free Whitening Toothpaste

ATTITUDE EWG Verified Fluoride-Free Whitening Toothpaste uses 98.9% naturally derived ingredients with non-nano hydroxyapatite, hydrated silica and peppermint oil for daily cleaning without fluoride.

Canadian-owned ATTITUDE makes this paste at its Sherbrooke, Quebec factory. Green tea and papaya leaf extracts support oral hygiene in a vegan formula sold without an outer cardboard box.

Brush for at least one minute twice daily as part of a routine that includes flossing and dental visits. The 120 g peppermint tube targets surface stains with hydroxyapatite during regular brushing.

Available at ca.attitudeliving.com and Canadian natural grocers.

Product Highlights

  • 98.9% naturally derived ingredients
  • Hydroxyapatite whitening support
  • Fluoride-free EWG Verified
  • Peppermint flavour
  • Made in Sherbrooke, Quebec
88

Our Canadian score

Strong Canadian ties

Canadian-made, domestic & imported inputs (Sherbrooke, Quebec)

Company’s own label claim: “Made in Canada

ATTITUDE Fluoride-Free Whitening Toothpaste is made in Sherbrooke, Quebec by Canadian-owned ATTITUDE. The EWG Verified formula uses hydroxyapatite and peppermint without fluoride.

Score breakdown (85% evidenced, high confidence)

Manufacturing30% of score100/100

Owning our own facility in Canada gives us the freedom to innovate and maintain complete control over every step, from formulation to fulfillment.

Ingredients / Materials25% of score50/100

We develop our formulas according to the highest standards of quality, transparency, and performance, using effective, clean, and naturally-sourced ingredients.

Brand Ownership20% of score100/100

ATTITUDE has grown into a proudly Canadian company — born here, grown here, creating everyday essentials that reflect your values.

Headquarters10% of score100/100

Located at 4260 Saint-Denis Street in Montreal, our minimalist space inspired by nature provides a serene atmosphere.

Canadian Workforce6% of score100/100

Wellbeing is deeply rooted in our company culture and our factory’s design reflects that commitment.

Packaging5% of score100/100

We even manufacture our bottles on-site to reduce transportation and better manage waste.

Design & R&D4% of score100/100

We’ve established our very own in-house lab, located in the heart of our offices in Canada.

This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score

Key Facts

Made In
Sherbrooke, Quebec, Canada
Size
120 g tube
Fluoride
Fluoride-free
Origin Natural
98.9% per ISO 16128
Certifications
EWG Verified, vegan

Where to Buy

Product Information

Ingredients

Sorbitol, Aqua, Glycerin, Hydrated Silica, Sodium Methyl Cocoyl Taurate, Mentha Piperita (Peppermint) Oil, Xanthan Gum, Citric Acid, Stevia Rebaudiana Leaf/Stem Extract, Sodium Benzoate, Carica Papaya (Papaya) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Potassium Sorbate, Hydroxyapatite, Sodium Chloride, D-Limonene

Dietary Information

Vegan
Gluten-Free
Fluoride-Free

Additional Details

  • Lab:Montreal, Quebec
  • Factory:Sherbrooke, Quebec
  • Official Url:https://ca.attitudeliving.com/products/fluoride-free-toothpaste-whitening

Frequently Asked Questions

Is ATTITUDE Fluoride-Free Whitening Toothpaste made in Canada?

Yes. ATTITUDE manufactures it in Sherbrooke, Quebec.

Does it contain fluoride?

No. This is ATTITUDE's fluoride-free whitening line.

What whitens teeth?

ATTITUDE uses hydroxyapatite and hydrated silica to help reduce surface stains with brushing.

What flavour is it?

Whitening peppermint.

Is it EWG Verified?

Yes.

Where can I buy it?

At ca.attitudeliving.com and Canadian retailers.