Annabelle Kohl Eyeliner

One Annabelle kohl pencil sells every minute. The colour list runs to 43 shades, in matte, satin and metallic finishes.

Morrie Cohen launched the brand in Montreal in 1967. Groupe Marcelle, the Cape family firm in Dorval, bought it in 1999 and makes Annabelle makeup. David Cape says most group products are made in Quebec. This page does not name a plant for the pencil, and ingredient countries are not listed.

Smooth and solid is the formula on the page. It is vegan and hypoallergenic. Vitamin C and E are printed on the barrel.

Product Highlights

  • •Rank footnote cites a 52-week Nielsen mass-kohl window
  • •Copyright on that footnote belongs to Nielsen Consumer LLC
  • •Internal sales tally behind the minute rate starts in 2009
  • •Preference list flags the pencil as long-wearing
  • •Brand history page says it has the widest eyeliner choice in Canadian drugstores
40

Our Canadian score

Limited Canadian ties

Origin unverified

Plant city is not on the page. Annabelle belongs to Groupe Marcelle, a Canadian family company in Dorval that has owned the brand since 1999 and says it makes the makeup. Most of the group's products are made in Quebec, and the ingredient countries for this pencil are not disclosed.

Score breakdown (34% evidenced, low confidence)

Manufacturing30% of scoreNo data
Ingredients / Materials25% of scoreNo data
Brand Ownership20% of score100/100

“In 1999, it was acquired by Groupe Marcelle Inc., which also holds the Marcelle brand, well-known for its Hypoallergenic and Perfume-Free products.”

Headquarters10% of score100/100

“9200, chemin de la Côte-de-Liesse Dorval, QC H8T 1A1”

Canadian Workforce6% of scoreNo data
Packaging5% of scoreNo data
Design & R&D4% of score100/100

“We innovate here in Canada, we do our R&D here, and we’ve always been very proud of our Canadian heritage.”

This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score

Key Facts

Made In
Not named
Owned By
Groupe Marcelle
Price
$6.95
Format
Kohl pencil
Shades
43

Product Information

Ingredients

C10-18 TRIGLYCERIDES, MICA, BEHENYL ALCOHOL, TALC, SILICA, SYNTHETIC FLUORPHLOGOPITE, ISOPROPYL MYRISTATE, KAOLIN, TOCOPHEROL, STEARALKONIUM HECTORITE, TIN OXIDE, PROPYLENE CARBONATE, ASCORBYL PALMITATE, ALUMINA. +/- CI 77891 (TITANIUM DIOXIDE), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77742 (MANGANESE VIOLET), CI 77007 (ULTRAMARINES), CI 19140 (YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 16035 (RED 40 LAKE), CI 77000 (ALUMINUM POWDER), CI 77510 (FERRIC FERROCYANIDE), CI 77400 (BRONZE POWDER), CI 77400 (COPPER POWDER), CI 77288 (CHROMIUM OXIDE GREENS).

Dietary Information

Vegan

Warnings

  • The ingredient list on the website may vary slightly when the formula is updated. Check the list printed on the pack you have.

Frequently Asked Questions

Is Annabelle Kohl Eyeliner made in Canada?

No plant is named. Annabelle Kohl Eyeliner's owner keeps a Montreal factory, and David Cape says most group goods are produced in Quebec.

Is Annabelle Kohl Eyeliner tested on animals?

No. Annabelle Kohl Eyeliner's brand says the products are not tested on animals, and the site calls the makeup cruelty-free.

What is in Annabelle Kohl Eyeliner?

Triglycerides lead the list. Annabelle Kohl Eyeliner's site starts with C10-18 triglycerides, mica, behenyl alcohol and talc, and it warns the pack can differ from the web list.

Who was the Annabelle brand named for?

A mother-in-law. Morrie Cohen named the Annabelle Kohl Eyeliner brand after Annabel, and the history page still tells that story.

Where can I buy Annabelle Kohl Eyeliner?

At Shoppers Drug Mart, Jean Coutu and Walmart. Annabelle Kohl Eyeliner is also on Amazon.ca and the brand site, and the history page calls kohl the brand's best seller.

Is Annabelle Kohl Eyeliner the top kohl in Canada?

Yes, on the brand's math. Annabelle Kohl Eyeliner is called the number one mass kohl for a window ending July 11, 2026.