Crown Royal Deluxe
A king carried the first bottle in 1939. Crown Royal Deluxe puts 50 whiskies into a 750 mL bottle at 40% alcohol, and the nose leads with vanilla and fruit before oak shows up.
Staff distill, mature and blend it in Gimli, on Lake Winnipeg in Manitoba, where about 76 people keep the plant going day and night. Diageo North America puts its name on the brand site, and the grain's home country is not given.
Limestone under the lake filters the mash water, and the brand calls the finish long. First gift left wrapped in purple cloth.
Product Highlights
- •1.5 million barrels in 51 warehouses
- •360 acre lot beside the water
- •Coffey rye still, few of that type in North America
- •Carbon cut by more than 99 percent over 10 years
- •Water use down 35 percent in 2016, 50 million gallons
Category
Our Canadian score
Strong Canadian ties
Company’s own label claim: “Blended Canadian Whisky”
Foreign owned, distilled in Manitoba. Crown Royal Deluxe is mashed and aged at the Gimli plant, and the site copyright names Diageo North America, Inc. Grain farms are unnamed, while the brand ties its inputs to Canadian weather and lake water.
Score breakdown (85% evidenced, high confidence)
“Nestled on the edge of Lake Winnipeg, Crown Royal’s distillery in Gimli, Manitoba, is home to 1.5 million barrels of delicious whisky”
“Every drop is crafted from resilient natural ingredients that were born to weather our challenging Canadian conditions. These hearty ingredients are carefully combined with the distinctively smooth water, which is naturally filtered through the limestone beneath Lake Winnipeg.”
“The distillery employs roughly 76 people who distill, mature, blend and run Crown Royal’s 24 hours a day, 7 days a week operation”
This score is our own read of publicly available evidence, not a regulatory finding. It is not a CFIA or Competition Bureau origin determination, and it is not the same as the "Product of Canada" or "Made in Canada" claims a manufacturer prints on a label. Check the package if you need the official claim. How we score
Key Facts
- Made In
- Gimli, Manitoba
- Owned By
- Diageo North America, Inc.
- Size
- 750 mL
- Alcohol
- 40% alc./vol.
- Blend
- 50 whiskies
- Grain Origin
- Not stated
Where to Buy
Product Information
Warnings
- For adults of legal drinking age. Drink in moderation.
Additional Details
- Abv:40%
- Tasting Notes:
- Nose:Rich and robust, with slight hints of vanilla and fruit
- Finish:Long and lingering
- Palate:Delicately smooth and creamy with hints of oak and vanilla flavour
All Information Sources
Frequently Asked Questions
Is Crown Royal Deluxe made in Canada?
Yes. Crown Royal Deluxe is made in Gimli, and the bottle calls itself a product of The Crown Royal Distilling Co.
What do fishers use the stillhouse for?
As a landmark. Crown Royal Deluxe is blended beside a stillhouse that boat crews on the lake use to find the harbour.
Who got the first Crown Royal Deluxe bottle?
King George VI and Queen Elizabeth, in 1939. Crown Royal Deluxe rode their train during the first royal tour of Canada.
How is Crown Royal Deluxe different from Northern Harvest Rye?
Fifty whiskies, not a rye-heavy mash. Crown Royal Deluxe is the 40% bottle, while Northern Harvest Rye is filled at 45% and marked 90% rye.
Where can you buy Crown Royal Deluxe?
On the brand site. Crown Royal Deluxe has a Buy Now button, and that page does not name a provincial liquor board.
Does Crown Royal Deluxe list a storage rule?
No. Crown Royal Deluxe prints no keep-cool line, so treat it like other whisky and leave the cap shut.
