ATTITUDE Volume & Shine Shampoo

ATTITUDE™ Volume & Shine Shampoo is a gentle cleanser that helps your hair look its best. This shampoo is made for delicate scalps and is formulated with 98.1% naturally sourced ingredients. It includes oat to soothe dry skin and soy protein to add shine and volume.

This shampoo is unscented, making it perfect for those who are sensitive to fragrances. It is also EWG VERIFIED™, which means it has clean ingredients and full transparency. Plus, it is vegan and dermatologically tested, ensuring it is safe for your hair and scalp.

To use, simply apply to wet hair, lather, and rinse. It is color safe and for external use only. With its nourishing formula, your hair will feel vibrant and easy to manage. Enjoy the benefits of a shampoo that cares for your hair and the environment!

Product Highlights

  • Made at ATTITUDE's Sherbrooke, Quebec factory
  • Canadian-owned brand based in Montreal
  • Vegan and cruelty-free positioning on the brand site
  • Current buy link on ca.attitudeliving.com
  • Formulas developed in the Montreal in-house lab
88

Mostly Canadian

Made in Canada (Domestic & Imported)

Claimed: “Made in Canada

ATTITUDE Volume & Shine Shampoo is made in Canada by ATTITUDE, a Canadian-owned Montreal company. Production and on-site bottling happen at the Sherbrooke, Quebec factory, while most botanical inputs are mixed rather than fully Canadian-grown.

Score breakdown (100% evidenced, high confidence)

Manufacturing30% of score100/100

Owning our own facility in Canada gives us the freedom to innovate and maintain complete control over every step, from formulation to fulfillment.

Ingredients / Materials25% of score50/100

We develop our formulas according to the highest standards of quality, transparency, and performance, using effective, clean, and naturally-sourced ingredients.

Brand Ownership20% of score100/100

ATTITUDE has grown into a proudly Canadian company — born here, grown here, creating everyday essentials that reflect your values.

Headquarters10% of score100/100

Located at 4260 Saint-Denis Street in Montreal, our minimalist space inspired by nature provides a serene atmosphere.

Canadian Workforce6% of score100/100

Wellbeing is deeply rooted in our company culture and our factory’s design reflects that commitment.

Packaging5% of score100/100

We even manufacture our bottles on-site to reduce transportation and better manage waste.

Design & R&D4% of score100/100

We’ve established our very own in-house lab, located in the heart of our offices in Canada.

Key Facts

Made In
Sherbrooke, Quebec
Owned By
ATTITUDE (Canadian independent)
Headquarters
Montreal, Quebec
Certifications
Vegan; EWG VERIFIED on select SKUs
Shop
ca.attitudeliving.com

Where to Buy

Additional Details

  • lab:Montreal, Quebec
  • factory:Sherbrooke, Quebec
  • official_url:https://ca.attitudeliving.com/products/volumizing-shine-shampoo-sensitive-skin

Frequently Asked Questions

Is ATTITUDE Volume & Shine Shampoo made in Canada?

Yes. ATTITUDE is Canadian-owned and makes this product at its Sherbrooke, Quebec factory. Headquarters and the in-house lab are in Montreal.

Who owns ATTITUDE?

ATTITUDE is an independent Canadian company founded by Jean-Francois Bernier. It is privately held and based in Montreal.

Where can I buy it now?

The current official listing is https://ca.attitudeliving.com/products/volumizing-shine-shampoo-sensitive-skin. Older ATTITUDE URLs were updated after the brand rebuilt its shop.

Is it vegan?

ATTITUDE sells this line as vegan and not tested on animals. EWG VERIFIED applies only to select SKUs. Check the live product page.

Are the ingredients all Canadian?

No. Manufacturing and bottling are in Quebec. Surfactants and botanicals are mixed origin. ATTITUDE does not publish a full Canadian input share.