ATTITUDE Moisture Rich Shampoo

ATTITUDE's Moisture Rich Shampoo is a must-have for anyone looking to hydrate their hair. This shampoo is made with 97.8% naturally sourced ingredients, including quinoa and jojoba proteins. These ingredients work together to restore moisture and improve the appearance of your hair, leaving it soft and shiny.

This vegan shampoo is EWG VERIFIED™, meaning it contains clean ingredients that are safe for you and the environment. It's also dermatologically tested, so you can trust that it's gentle on your scalp. The formula is enriched with watercress and Indian cress extracts, which are known for their high mineral and vitamin content, helping to strengthen and revitalize your hair.

With a delightful pear fragrance and hints of exotic papaya and coconut, washing your hair becomes a refreshing experience. Simply apply to wet hair, lather, and rinse for best results. For even better hydration, pair it with the Moisture Rich Conditioner. Enjoy the benefits of clean, healthy hair with ATTITUDE!

Product Highlights

  • Made at ATTITUDE's Sherbrooke, Quebec factory
  • Canadian-owned brand based in Montreal
  • Vegan and cruelty-free positioning on the brand site
  • Current buy link on ca.attitudeliving.com
  • Formulas developed in the Montreal in-house lab
88

Mostly Canadian

Made in Canada (Domestic & Imported)

Claimed: “Made in Canada

ATTITUDE Moisture Rich Shampoo is made in Canada by ATTITUDE, a Canadian-owned Montreal company. Production and on-site bottling happen at the Sherbrooke, Quebec factory, while most botanical inputs are mixed rather than fully Canadian-grown.

Score breakdown (100% evidenced, high confidence)

Manufacturing30% of score100/100

Owning our own facility in Canada gives us the freedom to innovate and maintain complete control over every step, from formulation to fulfillment.

Ingredients / Materials25% of score50/100

We develop our formulas according to the highest standards of quality, transparency, and performance, using effective, clean, and naturally-sourced ingredients.

Brand Ownership20% of score100/100

ATTITUDE has grown into a proudly Canadian company — born here, grown here, creating everyday essentials that reflect your values.

Headquarters10% of score100/100

Located at 4260 Saint-Denis Street in Montreal, our minimalist space inspired by nature provides a serene atmosphere.

Canadian Workforce6% of score100/100

Wellbeing is deeply rooted in our company culture and our factory’s design reflects that commitment.

Packaging5% of score100/100

We even manufacture our bottles on-site to reduce transportation and better manage waste.

Design & R&D4% of score100/100

We’ve established our very own in-house lab, located in the heart of our offices in Canada.

Key Facts

Made In
Sherbrooke, Quebec
Owned By
ATTITUDE (Canadian independent)
Headquarters
Montreal, Quebec
Certifications
Vegan; EWG VERIFIED on select SKUs
Shop
ca.attitudeliving.com

Where to Buy

Additional Details

  • lab:Montreal, Quebec
  • factory:Sherbrooke, Quebec
  • official_url:https://ca.attitudeliving.com/products/rich-moisturizing-shampoo

Frequently Asked Questions

Is ATTITUDE Moisture Rich Shampoo made in Canada?

Yes. ATTITUDE is Canadian-owned and makes this product at its Sherbrooke, Quebec factory. Headquarters and the in-house lab are in Montreal.

Who owns ATTITUDE?

ATTITUDE is an independent Canadian company founded by Jean-Francois Bernier. It is privately held and based in Montreal.

Where can I buy it now?

The current official listing is https://ca.attitudeliving.com/products/rich-moisturizing-shampoo. Older ATTITUDE URLs were updated after the brand rebuilt its shop.

Is it vegan?

ATTITUDE sells this line as vegan and not tested on animals. EWG VERIFIED applies only to select SKUs. Check the live product page.

Are the ingredients all Canadian?

No. Manufacturing and bottling are in Quebec. Surfactants and botanicals are mixed origin. ATTITUDE does not publish a full Canadian input share.